Sapphire Introducing Latest Spring Lawn Collection 2018

Girls wait is over”” Your favorite clothing brand Sapphire introducing latest spring lawn collection 2018 in wide range of chic designs and elegance colors. Sapphire is all set to launch its latest Spring’18 Vol.1 unstitched collection in varies designs and style. Sapphire is upcoming as a most famous women clothing brand or also very first choice of women due to amazing creative designs and outstanding chic designs or latest cut and style. Mahira Khan as the brand’s new ambassador of this leading clothing brand Sapphire. Selecting the internationally acclaimed actor, celebrity, working woman, daughter and icon is part of Sapphire’s extended approach to speaking more to the diversity that exists amongst Pakistan’s multidimensional and multi-faceted women. Mahira Khan is the perfect embodiment of that diverse profile of consumers. 

The Sapphire Spring Lawn Spring’18 collection takes inspiration from a multitude of themes and concepts merging a broader range of colours and patterns to offer more variety. Speaking about the new collection, and Mahira Khan, Sapphire Creative Director, Mahgul Rashid stated: I am forever drawn by the challenge and possibility of finding that space and harmony between a nuanced fashion aesthetic and a woman’s staple wardrobe and their expectations from a high street brand. By pushing all boundaries and expanding the realm of our inspiration, we have created a plethora of designs uniquely drawn up to be both fashion-forward and wearable for every woman. For us, Mahira Khan resonates beautifully with the of the values of what it is we want to put out there: mindful work, for all women.”

The new collection with Mahira Khan was captured by globally esteemed photographer Tom Parker in Pakistan – photographer for Vogue, Architectural Digest and Conde Naste Traveler. Parker commented“Sapphire has a new vision not only for their brand but also for high-street fashion in Pakistan. With this new approach to design and their renewed commitment to the Pakistani woman, they are creating something quite spectacular. Instead of travelling out of Pakistan to shoot this campaign, it was a privilege for me to travel to this country and to be able to shoot their new work in some of Lahore’s most iconic historic locations and with a contemporary icon herself.”

So don’t waist your time have a look or select your favorite dresses or change your wardrobe selection with Sapphire Summer Lawn 2018. Stay with us for more updates about latest collection of leading fashion designers of Pakistan.


Latest Summer Collection 2018